When I first ventured into the process of writing a book, I thought, write a book, send to publisher, see book appear on shelves a few months later right? Wrong! I also, like most new authors, assumed that once the book appeared on shelves the publisher would spend gobs of money promoting it right? Also wrong!
Writing the book, which took the better part of two years, now seems like the easy part. Now it’s all about platform, which is another word for marketing. When I mention how important marketing the book is to my dad, he scoffs and mutters things like, “can you imagine Shakespeare selling the queen on his platform?”
Fortunately and unfortunately I have two things in my favor: extensive marketing experience and extensive personal experience with Alzheimer’s disease. That translates into platform. Alas, even this might not be enough. I also need “by lines” those little words which appear under a feature article in a newspaper or magazine. So here it is, in print, my first “by line“. The feature appeared earlier this week and for those of you wanting a taste of the book-read away. Although the process of marketing a book before it’s even sold sometimes feels daunting, seeing my first ”by line” is definitely worth it.
This entry was posted on Friday, August 22nd, 2008 at 8:00 am and is filed under Book Updates, Clips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
